Tatler
The Tatler was a British literary and society journal begun by Richard Steele in 1709 and published for two years.
- Their circulation is: 80,000
- Their readership is: 168,000
- Class audience is: ABC1
- The average age of their reader is: 41 years old
- Readers who are women is: 73%
- Readers who are men is: 27%
- Their readership is: 168,000
- Class audience is: ABC1
- The average age of their reader is: 41 years old
- Readers who are women is: 73%
- Readers who are men is: 27%
Vertical Integration: How Tatler works with conglomerate
- Advance Publication - Conglomerate
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V
- Conde Naste - Parent Company
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V
- Tatler Publishing Company - Subsidiary
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V
- Printer/Production
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V
- Distribution/Circulation
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- Conde Naste - Parent Company
II
V
- Tatler Publishing Company - Subsidiary
II
V
- Printer/Production
II
V
- Distribution/Circulation
Front Cover
COLOUR SCHEME:
The colour scheme is pink, gold and green. The pink connotes femininity, but it also contrast with the background. The green and gold reflects power and prosperity. MAIN IMAGE:
the main image is a well known British actress. She is wearing bold make-up and an expensive vintage dress. LANGUAGE:
The language is very formal, this is so that they can create a relationship with the audience. MODE OF ADDRESS:
Tatler uses a direct mode of address. They have the model looking directly at the camera and uses 'you' and 'your' in text. AUDIENCE:
Tatler's audience is mainly female (73%) and some male (27%). They are also between a very wide age range (15-45+), but the average age is 41 years old. HOUSE STYLE:
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ANCHORAGE TEXT:
SELL LINE:
The sell line gives information about whats inside the magazine, they use this to sell their magazine. FONT STYLE:
The font is very block-like, bold and clear. This makes the writing on the cover look very neat. USES AND GRATIFICATION:
this magazine provides surveillance, they want to keep their audience up with society. They also provide identity, they want their audience to identify themselves with the model. STAR APPEAL:
James Cordon is mentioned on the front page, this attracts Cordon's fans. Jame Cordon is a very successful British talk show host with his own show in LA. |